The annual meeting for the Society for Competitive Intelligence Professionals (SCIP) is coming up soon – March 9th – March 12th – in Washington DC. Patent Insights will be presenting a workshop titled W2 - Technology Mapping, Competitive Technical Intelligence and Strategic Decisions.
In the workshop, we will discuss key ideas in CTI and strategic decision making.
- Where is the “theoretical” foundation for CTI? Why does it work at all?
- Are there examples where CTI provided critical information for strategic decisions?
- What tools exist to implement CTI?
- How can you implement CTI in your group, company? Who needs it? Is this a “new market” or “new role” for the CI professional?
My personal thesis is that the CTI area is ripe and ready to contribute to strategic decision making. It seems to me that competitive technical intelligence represents the intersection of product R&D, marketing research, business intelligence (broadly defined) and technology management. I also believe that pictures from technology mapping are key to helping explain the findings of a CTI analysis.
I’m hoping for a lively discussion and an exchange of ideas and methods. See you there. If you are not able to attend, but would like more information, please reply with your name, company or organization and email. I’ll contact you after the workshop.