I believe that competitive technical intelligence (CTI) and business analytics (BA) are among the best kept secrets on the planet, and I think it is time for the secret to be released! So, on this blog, I’d like to have a discussion about WHY and HOW to run CTI projects. My intention with this page is to index blog posts to form a blog book about CTI methods. I hope that my posts will start a discussion that includes success stories as well as a discussion of tools and methods, elements of CTI that I believe are still weakly represented in the literature.
Below is my starting index to Technology Mapping in CTI: A Blog Book. The index may change from time to time and I’ll fill in the details as posts occur.
Introduction
– Introducing CTI and technology mapping
– Organizational impacts of technology mapping and CTI
– Why does technology mapping and CTI work?
– What are the differences among BI, BA, CI and CTI?
Steps in a CTI Analysis
– Building a comprehensive database
– Confirming that the database is complete enough
– Categorizing and segmenting the database
– Visualizing
– Measuring
– Summarizing
– Integrating multiple data types
– Predicting and recommending
– Taking action.
Organizational and Implementation Issues
Examples